Fournies, Ferdinand F. <br/><br/>
Why customers don't do what you want them to do and what to do about it / 
Ferdinand F. Fournies. 
 - New York :  McGraw-Hill,  c1994. 
 - xv, 224 p. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0070217009 (hc. : acidfree paper) :  $29.95 0070217017 (pbk. : acidfree paper) :  $12.95 
<br/><br/><label>LCCN: </label>93022717  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales personnel--Training of.<br/>Sales management.<br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF5439.8  / .F82 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/1