TY  - BOOK
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - Laforge, Raymond W.
TI  - Marketing: principles & perspectives
SN  - 0072488247
AV  - HF5415.1 .B374 2001
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
N1  - Includes index
ER  -