Bearden, William O. <br/><br/>
Marketing:  principles & perspectives/ 

 - 3rd ed. 
 - New York  McGraw-Hill  2001 
 - xxxvi, 596p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0072488247 
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B374 2001