TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
SN  - 0256261253
AV  - HF5415 .C85 1999
PY  - 1999///
CY  - Boston 
PB  - Irwin/McGraw-Hill
N1  - Includes bibliographical references and index of cases
ER  -