Cravens, David W. <br/><br/>
Strategic marketing management cases / 

 - 6th ed. 
 - Boston   Irwin/McGraw-Hill,  1999. 
 - xvi, 624 p. :  ill. ;  26 cm. + 
<br/><br/>Includes bibliographical references and index of cases. 
<br/><br/><br/>System requirements for accompanying computer disc:  IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>LC Class. No.: </label>HF5415  / .C85 1999