TY  - BOOK
AU  - Russell,Thomas
AU  - Lane,W.Ronald
AU  - Kleppner,Otto
TI  - Kleppner's advertising procedure
SN  - 0135163374
AV  - HF5823 .R91 1990
U1  - 659.1 20
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988; Includes bibliographical references and index
ER  -