Russell, Thomas,  1941- <br/><br/>
Kleppner's advertising procedure. 

 - 11th ed. /  J. Thomas Russell, W. Ronald Lane. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1990. 
 - xviii, 718 p. :  ill. (some col.) ;  29 cm. 
 - The Prentice Hall series in marketing .
<br/><br/> Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135163374 
<br/><br/><label>LCCN: </label>89025588  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .R91 1990 
<br/><br/><label>Dewey Class. No.: </label>659.1