Burton, Philip Ward, 1910- Advertising copywriting / Philip Ward Burton. - 7th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1999. - xvii, 349 p. : ill. ; 29 cm. Includes index ISBN: 0844232068 LCCN: 96021090 Subjects--Topical Terms: Advertising copy. LC Class. No.: HF5825 / .B95 1999 Dewey Class. No.: 659.13/2