International marketing /
Philip R. Cateora, John L. Graham.
- 12th ed.
- Boston : McGraw-Hill/Irwin, c2005.
- xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072833718 (alk. paper)
2003064164
Export marketing. International business enterprises.