Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072833718 (alk. paper)

2003064164


Export marketing.
International business enterprises.

HF1416 / .C29 2005

658.8/4