TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0072865962 (alk. paper)
AV  - HF5415.13 .L46 2005
U1  - 658.8/02 22
PY  - 2004///, c2005
CY  - Boston
PB  - McGraw-Hill/Irvin
KW  - Marketing
KW  - United States
KW  - Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/mh051/2004053843.html
UR  - http://www.loc.gov/catdir/toc/mh051/2004053843.html
ER  -