Fundamentals of selling : customers for life /
Charles M. Futrell.
- 6th ed., International ed.
- Boston : Irwin/McGraw-Hill, c1999.
- xxiii, 584 p. : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
- The Irwin/McGraw-Hill series in marketing .