TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9781133939252
AV  - HF5415 .P93 2014
PY  - 2014///
CY  - Mason
PB  - South-Western, Cengage Learning
N1  - Includes bibliographical references and indexes
ER  -