Pride, William M., <br/><br/>
Marketing / 

 - 17th ed. 
 - Mason  South-Western, Cengage Learning,  2014. 
 - xxxii, (various pagings) :  ill. ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781133939252 1133939252  
<br/><br/><label>LC Class. No.: </label>HF5415  / .P93 2014