Aaker, David A. <br/><br/>
Advertising management / 
David A. Aaker, John G. Myers. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1987. 
 - xii, 564 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0130160237 
<br/><br/><label>LCCN: </label>86020520  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.
<br/><br/><label>LC Class. No.: </label>HF5823  / .Aa4 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1