Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy /  J. Paul Peter, Jerry C. Olson. 

 - 5th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxv, 545 p. :  ill. (some col.) ;  26 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 481-510) and indexes. 
<br/><br/><label>ISBN: </label>0256261903 (alk. paper) 
<br/><br/><label>LCCN: </label>98016996  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P44 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8/342