Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. 
 - Twelfth edition. 
 - xliv, 740 pages ;  29 cm 
<br/><br/>Includes bibliographical references (pages 642-700) and index. 
<br/><br/><label>ISBN: </label>0077861035 (alk. paper) 
<br/><br/><label>LCCN: </label>2013039848 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K4 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8