Futrell, Charles.

Fundamentals of selling : customers for life / Charles M. Futrell. - 7th ed. - Boston : Irwin/McGraw-Hill, c2002. - xxiii, 579 p. : col. ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

0072398868 (alk. paper)

2001030060


Selling.

HF5438.25 / .F96 2002

658.85