Futrell, Charles. Fundamentals of selling : customers for life / Charles M. Futrell. - 7th ed. - Boston : Irwin/McGraw-Hill, c2002. - xxiii, 579 p. : col. ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing . Includes bibliographical references and index. ISBN: 0072398868 (alk. paper) LCCN: 2001030060 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .F96 2002 Dewey Class. No.: 658.85