Futrell, Charles. <br/><br/>
Fundamentals of selling :  customers for life / 
Charles M. Futrell. 
 - 5th ed. 
 - Chicago :  Irwin,  c1996. 
 - xx, 556 p. :  ill. (some col.) ;  27 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 530-537) and index. 
<br/><br/><label>ISBN: </label>0256138273 
<br/><br/><label>LCCN: </label>95001864  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .F98 1996 
<br/><br/><label>Dewey Class. No.: </label>658.85