Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 8th ed. 
 - Boston :  McGraw-Hill Irwin,  c2002. 
 - 1 v. (various pagings) :  ill. (some col.) ;  29 cm. +  1 CD-ROM (4 3/4 in.). 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/> Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. 
<br/><br/><label>ISBN: </label>0072415444 (alk. paper) 0072451769 (CDROM) 
<br/><br/><label>LCCN: </label>2001091172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .Ar3 2002 
<br/><br/><label>Dewey Class. No.: </label>659.1