TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0538869089 (hardcover)
AV  - HF5821 .O9 1998
U1  - 659.1 21
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -