O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c1998. 
 - xlvi, 623 p. :  ill. (some col.), col. maps ;  29 cm. +  1 computer disk (3 1/2 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95. 
<br/><br/><label>ISBN: </label>0538869089 (hardcover) 
<br/><br/><label>LCCN: </label>96046515  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .O9 1998 
<br/><br/><label>Dewey Class. No.: </label>659.1