TY  - BOOK
AU  - Reich,Allen Z.
TI  - Marketing management for the hospitality industry: a strategic approach 
SN  - 0471310123 (acidfree paper)
AV  - TX911.3.M3 .R27 1997
U1  - 647.94/068/8 20
PY  - 1997///
CY  - New York
PB  - Wiley
KW  - Hospitality industry
KW  - Marketing
N1  - Includes bibliographical references (p. 515-522) and index
UR  - http://www.loc.gov/catdir/bios/wiley044/94047535.html
UR  - http://www.loc.gov/catdir/description/wiley037/94047535.html
UR  - http://www.loc.gov/catdir/toc/onix05/94047535.html
ER  -