Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry :  a strategic approach / 
Allen Z. Reich. 
 - New York :  Wiley,  c1997. 
 - xix, 530 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 515-522) and index. 
<br/><br/><label>ISBN: </label>0471310123 (acidfree paper) 
<br/><br/><label>LCCN: </label>94047535  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / .R27 1997 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8