TY  - BOOK
AU  - Linneman,Robert E.
AU  - Stanton,John L.
TI  - Making niche marketing work: how to grow bigger by acting smaller 
SN  - 0070379548 :
AV  - HF5415.125 .L63 1991
U1  - 658.8/02 20
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Market segmentation
KW  - Marketing research
N1  - Includes bibliographical references (p. 249-255) and index
ER  -