Linneman, Robert E.,  1928- <br/><br/>
Making niche marketing work :  how to grow bigger by acting smaller / 
Robert E. Linneman, John L. Stanton, Jr. 
 - New York :  McGraw-Hill,  c1991. 
 - xii, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 249-255) and index. 
<br/><br/><label>ISBN: </label>0070379548 :  $22.95 
<br/><br/><label>LCCN: </label>91002029  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .L63 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/02