Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2000. 
 - xvi, 752 p. :  ill. ;  25 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070275432 
<br/><br/><label>LCCN: </label>99010060  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .135c852 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/02