TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0130351334 (pbk.)
AV  - HF5415 .K84 2003
U1  - 658.8 21
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -