Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 6th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2003. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later. 
<br/><br/><label>ISBN: </label>0130351334 (pbk.) 
<br/><br/><label>LCCN: </label>2001050074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K84 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8