TY  - BOOK
AU  - Siegel,Carolyn F.
TI  - Marketing: foundations and applications 
SN  - 0256162980 (alk. paper)
AV  - HF5415 .Si2 1996
U1  - 658.8 20
PY  - 1996///
CY  - Chicago
PB  - Irwin/Mirror Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -