Siegel, Carolyn F. Marketing : foundations and applications / Carolyn F. Siegel. - Chicago : Irwin/Mirror Press, c1996. - 1 v. (various pagings) : ill. (some col.) ; 26 cm. Includes bibliographical references and indexes. ISBN: 0256162980 (alk. paper) LCCN: 95004179 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .Si2 1996 Dewey Class. No.: 658.8