Oliver, Richard L., 1945-
Satisfaction : a behavioral perspective on the consumer /
Richard L. Oliver.
- New York : McGraw Hill, c1997.
- xvi, 432 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0070480257 (acidfree paper)
96017899
Consumer satisfaction.
Consumer satisfaction--Evaluation.
HF5415.3 / .O13 1997
658.8/12