Oliver, Richard L., 1945-

Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver. - New York : McGraw Hill, c1997. - xvi, 432 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0070480257 (acidfree paper)

96017899


Consumer satisfaction.
Consumer satisfaction--Evaluation.

HF5415.3 / .O13 1997

658.8/12