TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Introduction to Advertising and Promotion
SN  - 0256136963
AV  - HF5823 .B411 1995
PY  - 1995///
CY  - Boston
PB  - McGraw-Hill
N1  - includes index
ER  -