Belch, George E. <br/><br/>
Introduction to Advertising and Promotion/ 

 - Boston  McGraw-Hill  1995 
 - xxii,576p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0256136963 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B411 1995