Selling : building partnerships /
Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
- 5th ed.
- Boston : McGraw-Hill/Irwin, c2004.
- 1 v. (various pagings) : col. ill. ; 27 cm. 1 computer disc (4 3/4 in.)
- The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0072549289 (alk. paper) 0071215190 (International ed.)