TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Bumba,Lincoln
TI  - Advertising media planning
SN  - 0844235008 (alk. paper)
AV  - HF5826.5 .Si8 1996
U1  - 659.1/11 20
PY  - 1996///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -