TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing: Concepts and Strategies
SN  - 0395836840
AV  - HF5415 .P93 1997
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin Co.
N1  - includes index and appendix
ER  -