Pride, William M. <br/><br/>
Marketing:  Concepts and Strategies/ 

 - 10th ed. 
 - Boston  Houghton Mifflin Co.  1997 
 - xxxii,656p.;  ill.; 
<br/><br/>includes index and appendix 
<br/><br/><label>ISBN: </label>0395836840 
<br/><br/><label>LC Class. No.: </label>HF5415  / .P93 1997