Wells, William <br/><br/>
Advertising Principles & Practice/ 

 - 5th ed. 
 - New Jersey  Prentice Hall  2000 
 - xviii,545p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0130835714 
<br/><br/><label>LC Class. No.: </label>HF5823  / .W451 2000