Boyd, Harper W. <br/><br/>
Marketing Management/ 

 - 4th ed. 
 - Boston  McGraw-Hill  2002 
 - xxi,569p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0072472952 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B69 2002