Smith, P.R <br/><br/>
Marketing communications:   an integrated approach/ 

 - London  Kogan page Ltd  1993 
 - 403p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0749407751 
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .Sm5 1993