Kotler, Philip <br/><br/>
Principles of Marketing/ 

 - New Jersey  Pearson Education  2008 
 - xxxii,597p.;  ill; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0137128274 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K84 2008