TY  - BOOK
AU  - Cespedes,Frank V.
TI  - Concurrent marketing: integrating product, sales, and service 
SN  - 0875844448 
AV  - HF5415.13 .C33 1995
PY  - 1995///
CY  - Boston
PB  - Harvard Business School Press
N1  - Includes bibliographical references and index
ER  -