Cespedes, Frank V., <br/><br/>
Concurrent marketing :  integrating product, sales, and service / 

 - Boston  Harvard Business School Press,  1995. 
 - xxvii, 307 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875844448  
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C33 1995