Mowen, John C. <br/><br/>
Consumer Behavior/ 

 - 5th ed. 
 - New Jersey  Prentice Hall  1998 
 - xxi,695p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0137371152 
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M87 1998