Kotler, Philip <br/><br/>
Principles of Marketing/ 

 - Upper Saddle River  Pearson Prentice hall  2004 
 - xxix,640p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0131019627 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K84 2004