TY  - BOOK
AU  - McDonald,Malcolm
AU  - Smith,Brian D.
AU  - Ward,Keith
TI  - Marketing due diligence: reconnecting strategy to share price 
SN  - 0750667273
AV  - HF5415 .M14 2007
U1  - 658.8/02 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Corporations
KW  - Valuation
KW  - Investor relations
KW  - Stocks
KW  - Marketing
KW  - Prices
KW  - Economic value added
KW  - Risk assessment
N1  - Includes bibliographical references (p. [229]-230) and index
UR  - http://www.loc.gov/catdir/toc/fy0710/2007296155.html
UR  - http://www.loc.gov/catdir/enhancements/fy0713/2007296155-d.html
ER  -