Rosenthal, David W. <br/><br/>
Cases in strategic marketing / 
David Rosenthal, Lew G. Brown. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2000. 
 - xiii, 610 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130863599 
<br/><br/><label>LCCN: </label>00269587  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .R72 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/02