TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills : text, analysis, cases, plans 
SN  - 025606668X :
AV  - HF5415.13 .P44 1989
U1  - 658.8 19
PY  - 1989///
CY  - Homewood, IL
PB  - BPI/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes indexes; Bibliography: p. 907-919
ER  -