Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills : text, analysis, cases, plans / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 2nd ed. 
 - Homewood, IL :  BPI/Irwin,  1989. 
 - xvi, 928 p. :  ill. ;  25 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 907-919. 
<br/><br/><label>ISBN: </label>025606668X :  $39.95 
<br/><br/><label>LCCN: </label>88018572  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P44 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8