McDaniel, Carl D. <br/><br/>
Marketing research / 

 - 6th ed. 
 - Hoboken  John Wiley,  2005. 
 - xxvi, (various paging) :  ill. ;  26 cm. + 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471455199 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M14 2005